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                                    LIVE YOUR LIFE.

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                                    Platinum plus

                                    For every oops, every uh-oh, every oh no, and life’s stickiest situations.

                                    Platinum® Plus-expertly formulated with advanced stain-shield technology for exceptional stain resistance, washability, and incredible scrubbabililty.

                                    Stain-Shield technology

                                    Provides exceptional stain-resistance and washability for life’s stickiest situations.

                                    Extreme hide and stain blocking

                                    Delivers one-coat hide in over 700 Dutch Boy® colors and blocks stubborn stains.

                                    Paint + Primer

                                    Saves you time, so you can get back to life’s most meaningful moments.

                                    No Prep, No Prime Formula

                                    Allows the paint to be applied to most uncoated surfaces or over sound, non-peeling, previously painted or glossy surfaces, without the need to sand or prime.

                                    GREENGUARD® GOLD CERTIFICATION

                                    GREENGUARD® certified products are certified to GREENGUARD® standards for low chemical emissions into indoor air during product usage. Learn more about GreenGuard®

                                    Performance you expect from a luxury paint

                                    at a price you didn’t.

                                    Download Brochure

                                    Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading
                                    super-premium paint

                                    *In satin sheen. Superiority ranges from 24%–50%, depending on the sheen selected.

                                    PREMIUM COMPETITOR
                                    Coffee
                                    pLATINUM pLUS sATIN
                                    Coffee
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Coffee
                                    PREMIUM COMPETITOR
                                    Tea
                                    pLATINUM pLUS sATIN
                                    Tea
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Tea
                                    PREMIUM COMPETITOR
                                    Wine
                                    pLATINUM pLUS sATIN
                                    Wine
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Wine
                                    PREMIUM COMPETITOR
                                    Grape Juice
                                    pLATINUM pLUS sATIN
                                    Grape Juice
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Grape Juice
                                    PREMIUM COMPETITOR
                                    Lipstick
                                    pLATINUM pLUS sATIN
                                    Lipstick
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Lipstick
                                    PREMIUM COMPETITOR
                                    Crayon
                                    pLATINUM pLUS sATIN
                                    Crayon
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Crayon
                                    PREMIUM COMPETITOR
                                    Ketchup
                                    pLATINUM pLUS sATIN
                                    Ketchup
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Ketchup
                                    PREMIUM COMPETITOR
                                    Mustard
                                    pLATINUM pLUS sATIN
                                    Mustard
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Mustard
                                    PREMIUM COMPETITOR
                                    Pen
                                    pLATINUM pLUS sATIN
                                    Pen
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Pen
                                    PREMIUM COMPETITOR
                                    Pencil
                                    pLATINUM pLUS sATIN
                                    Pencil
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Pencil
                                    PREMIUM COMPETITOR
                                    Grease
                                    pLATINUM pLUS sATIN
                                    Grease
                                    HIGHER-PRICED SUPER PREMIUM COMPETITOR
                                    Grease

                                    Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                                    Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading super-premium paint

                                    *In satin sheen. Superiority ranges from 24%-50%, depending on the sheen selected.

                                    • Premium competitor
                                    • HIGHER-PRICED Super-Premium COMPETITOR
                                    • Coffee Coffee Coffee
                                    • Tea Tea Tea
                                    • Wine Wine Wine
                                    • grapeJuice grapeJuice grapeJuice
                                    • Lipstick Lipstick Lipstick
                                    • Crayon Crayon Crayon
                                    • Ketchup Ketchup Ketchup
                                    • Mustard Mustard Mustard
                                    • Pen Pen Pen
                                    • Pencil Pencil Pencil
                                    • Grease Grease Grease

                                    Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                                    One-Coat Color Favorites

                                    Platinum® Plus is available in all Dutch Boy Paint colors and more than 740 one-coat hide colors that can be formulated with Platinum Plus interior paint. Additionally, most of the one-coat hide colors are available in Maxbond® exterior too.

                                    Experiment with Our Color Visualizer

                                    Get Started

                                    TRY BEFORE YOU BUY

                                    Dutch Boy® all-new Platinum® Plus paint is available in 8 oz. interior color samples - experience the amazing difference for yourself!

                                    DON’T FORGET THE FIFTH WALL

                                    The all-new Platinum® Plus paint is also available in ceiling paint.

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